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WebDec 13, 2024 · 7 Things to do before setting up your first campaign. 1. Know your audience. Before you even begin to create your Google Ads account and create ads, you need to understand your market and audience. Three important things in the process of understanding your audience are: Understand the market. WebMar 2, 2024 · When first organizing my search campaigns, I generally like to break them out into branded, non-branded, and conquesting. Branded campaigns bid on your brand terms; this can include: The name of your company Unique taglines or slogans People at your company Domain names marigold singapore squash open

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